How To Promote Your Site

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Do you know what's one of the easiest ways to promote your website or blog? Simply write loads of useful content. Then after you have posted around 30 articles of original content that people can take action with, blog about other bloggers.

When other bloggers detect that you wrote a post about them, they will visit your site and will find those 30 articles that you had previously written. In other words, they will not land on a barren site. Instead, they will find a vibrant blog, one brimming with useful information. And they just might even blog about you, too!

Remember Ken Evoy's CTPM model? Content, Traffic, Pre-sell, Monetize.

Assuming you have enough content on your site, that's the time you start thinking of promoting it. I've seen so many website owners excitedly place ads in the newspapers proclaiming about their new web site. The problem was, the site wasn't ready, so when people did visit all they said was: "Huh? That's it?"

And then they promptly left and never returned.

So start with content. And the new question arises: "What will you write about?"

Well... write about your interests. I'm certain there'll be someone else out there who's also interested in what you have to say. On the other hand, are you the kind of person that advertisers are also interested in?

For example, if all you do is sit in front of the computer all day and surf (a lot) and write (a little), do you come across as a consumer that advertisers will want to reach?

And if all you do is hunker down in front of your keyboard and type about what you're interested in, wouldn't you in effect attract other people who also just spend most of their time in front of their computer monitors? What kind of advertisers will want to reach out to you, right?

I mean, think about it.

Step away from your computer and live the life of a consumer. Go out shopping and dining. And then... blog about that experience.

Who will your content attract? Who else but... other consumers. Other people who also go shopping and eating out. Or traveling. Or watching movies and reading books.

That's the kind of people you would like to attract with your writing, so that you can attract advertisers, too. Write your 30 reviews, or your "You won't believe what happened to me when I tried to buy a..." blog posts.

And then write about other bloggers.

Then watch the traffic come in, and listen to the rush of advertisers running to your blog, eager to send their message to the consumers who come to your site via the search engines.
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